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The Béyonce-owned brand’s latest innovation, PhytoFerment, powers the five-product collection inspired by the healing, cleansing and protective properties of herbalism.
August 27, 2025
By: Lianna Albrizio
Associate Editor
Following its award-winning Foundation Collection, Beyoncé-owned Cécred is leveraging its newest innovation, PhytoFerment, in the creation of its new Protection Collection. Brand officials say the collection brings science and extensive R&D to the care of protective styles and extensions. Cécred’s latest innovation, PhytoFerment, powers the collection. Inspired by the healing, cleansing and protective properties of herbalism, the balanced ferment is a concentrated blend of bioactive Co...
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